Researchers have discovered that the form of a logo can affect the perception of the brand. Geometry is a way to inform consumers about the brand’s values, its products, and the advantages of the business. We will help you discover how you can use logos to draw customers. In this article, we’ll look at the psychological impact of various designs and advise you on which one to pick to use for the logo you choose to use.

What is a logo?

In the first place, the logo forms an essential and possibly the most significant element of the corporate image.

Simply defining the concept of a logo. this can be described as a logotype or sign that indicates the specific business (organization such as a circle of craftsmen in their youth and section).

Logo’s purpose

• Do you wish to be different from the rest of competition? Do you wish to remain in the mind of your customer? This is the principal goal of the logo.
• The Nokia logo is a symbol of the quality. A lot of users who are able to see Nokia’s logo Nokia logo on a mobile phone, involuntarily, think of the quality and reliability of the phone;
• A well-designed logo can increase the appeal of the product to the consumer;
• The logo helps establish a solid image of the business. Logos can be a great help. They can raise the brand above its competitors or make it appear less base.

What are the different shapes of the logo?

Josh Warren Author Josh Warren

A circle

The form is utilized in approximately 20% of the most popular logos which symbolizes goodwill, gentleness unity, stability, and unity. This is proven by the findings of a study conducted by researchers from the INSEAD Business School. Participants in the study were shown ads for sports shoes as well as a couch with an angular, round logo but no logo. People viewed products that had an angular logo as more convenient and an angular design as more durable.

The circle can be so flexible that it’s become a symbol for a range of companies, such as retailers, non-profit organizations and restaurants as well as financial institutions, among other.

Triangle

Triangular shapes are thought to be to be the most durable and secure shapes. They are often associated with energy, strength inspiration, transformation, dynamic. However, due to differences in the arrangement of angles as well as the location of the figure the shape is perceived differently. For instance, angles that are pointing towards the right or up represent forward motion, while angles pointing to the left either left or upwards – passive.

The majority of the time, triangles are employed by bold, innovative active companies that are geared towards male or young people (construction automobile and scientific industries, legal,).

Square and Rectangle

They are often interpreted as symbols of confidence, order and stability. This is because the four-sided figures with the straight lines as well as angles are symbolic of structures that are associated with security and protection, such as bricks, safes, houses and fences.

This design is appropriate for businesses that require to appear professional and serious such as banks or insurance companies. It is also suitable for law firms.

Horizontal and vertical lines

Like rectangles, lines represent professionalism and reliability. In addition, they represent the dynamic and motion. However, based on the direction they are facing, they convey the personality of the brand in various ways. Additionally, the shape the lines take (for example, a circular or a square, or an abstract) is vital.

• Vertical stripes symbolize the strength and sophistication like they are seen in the SoundCloud logo in which the soundtrack is composed of lines. The choice of stripes gives the logo the power and dynamism it needs to be the music streaming service.
• Horizontal lines give a feeling of peace and security. For instance the logo of world’s most telecommunications-based company AT&T of blue stripes signifies the connectivity of communications that has been able to connect the world. The circle brings unity to the logo.

How do you choose the logo shape?

Before you design a logo, create a list of concepts and values it needs to communicate. Consider the purpose. When you know what type of message you want to communicate through your logo, it becomes simpler to select not only the form, but additionally what color and the typeface.

Make use of these three components carefully. If you’ve chosen the most striking shape but feel it to be too “masculine”, just add colors to soften the “masculine” aspect.

The Gestalt theory

If you’re looking to expand your understanding of design and make use of psychology more, you should study what was done by German psychologists from the 1920s. The idea was that the brain blends visual elements to create something that has higher significance. Humans create patterns using things of a simple design and then the remainder of the people focus on their own.

Another gestalt concept is frequently employed for logo design. The logo may appear to be unfinished however, if there’s enough details, the human eye will be able to see the whole image. Keep in mind your WWF as well as their logo for the panda.

The shape of your logo will be part of the message to your clients. Study the psychology of your customers and you’ll be able build brands that are powerful.

In this article, we have talked about the forms of our logos and how they impact on the perception. We hope that the information you receive will be helpful to you. We wish you the best of luck!